Marketing in a Mobile-Only World

“If you are not doing mobile marketing, you are not doing marketing at all.” – Michael Joson

A riveting and thought-provoking statement coming from a renowned digital marketing professional. Undoubtedly, we are now living in a digital and mobile world. Nowadays, it’s a fact of life that if you want your business to get noticed, you have to create an extensive online presence and most importantly, you got to do a mobile marketing for it because EVERYONE IS ALWAYS ON THEIR PHONES.

From the inception of mobile phones until its evolution to smart phones, these small yet ultra-powerful device is one of the most remarkable and ingenious inventions of all time. I, myself, could not imagine a life living without it. Have you ever been in a situation where you forget your phone at home and you have to go throughout the day without it? It’s as if you feel like you’re naked and you feel like you are missing some sort of a security blanket? Why? Because your smartphone is an all-in-one device. It is your wallet, your protection, your communication device, your work, your bank, your school, and so on. That statement where Mr. Joson said that, “Your phone is the first thing you pick up in the morning and the last thing you put down before going to sleep”, I’m quite sure most of you are guilty about going through same routine, because I am.

Smart phone and the internet are the most powerful duo of this generation. Thus, businesses must ensure that they are not only maintaining an online presence but also targeting mobile users for their marketing and advertising campaigns.