SMACIT: Social, Mobile, Analytics, Cloud, Internet of Things

The key in using SMACIT is to use it better than anyone else through integration. In business, it is important to implement strategies that integrate your capabilities using whatever technology that is appropriate to your business. It is significant that one understands what Digital Disruption is—the changes in the competitive environment resulting from the use of digital technologies by new market entrants or established competitors in ways that undermine the viability of your product/service portfolio or go-to-market approach. Digital Strategy, on the other hand, is the integrated business strategy inspired by the capabilities of powerful, readily accessible technologies like SMACIT and responsive to constantly changing market conditions.