Winning the Story Wars

Storytelling is, indeed, one of the most significant traditions of the entire human race because this is the source of our history, this is how humans create it. Storytelling is not merely entertaining, but it is also a vital part of our daily communication. In the business context, storytelling has always been the heart of the entertainment industry, but it is now evidently playing a major part across different industries in this digital era––where marketing and advertising rely heavily on telling captivating stories as part of their strategy to promote their brands and reinforce brands recall in various media. Nowadays, more and more businesses are increasingly recognizing the importance of storytelling which is why almost every successful brand has a good story behind it.