The Art of Branding: Designing My Very First Personal Logo!

Back in 2018, I came up with a business idea that involves creating a mobile application specifically designed for women. The concept is about a booking directory of various services that women typically require on a regular basis e.g. haircut, facial, manicure, etc.

I came up with the name, "The Women's Bible" or "TWB" since I wanted my mobile app to be the go-to app of women seeking help, direction, and guidance on where to get such particular services. In my opinion, the name is catchy and it evokes a sense of familiarity and class, which is what I was ultimately aiming for. Therefore, the logo must embody a classic design that would appeal to modern women like me, who are my primary target market. After a couple of sketches, this is what finally captured my heart:

When my MBA professor required us to come up with a blog, I decided to use the name, “TWB”, as I thought that this could be a sign for me to continue my business idea. I added the tagline, "Imagine it. Create it.”, because I aspire my blog to become a source of inspiration to my readers – If they can dream about it then they are very much capable of making it a reality!